How to use business analytics to boost your business?

Business analytics is the study of data through statistical analysis, predictive models, optimization techniques etc. and the communication of the results obtained by these analyses to customers, executives etc. Business analytics requires Big Data. Big data is a collection of structured and unstructured data which can be utilized by proper analysis. By analyzing Big Data, the company gets insights on how to improve their decisions and strategic moves. Business analytics is said to improve a business. In this article, we will be talking about ways in which business analytics will help to improve the ways in which a business functions.

If you are looking for a Business Analytics partner in Singapore, you should consider Hitachi ICT. They offer a wide range of analytics solutions and have good customer support. Visit their website for more: http://www.hitachi.com.sg/ict-solutions/solutions/business-application/sap-practice/sap-analytics

It helps to define your ideal customer. Sales forecasting was previously made based on customer demographics, or previous sales performances etc. But now, with the use of data analytics, the companies can get information such as the websites frequently visited by customers, social media channels that are used more often, and even the section in their own website which has frequent visitors.

Along with knowing who your target customers are, business analytics helps in identifying where they are located, what are their preferences, how often they purchase items, their preferred way of contact and many such important factors.
Data analytics helps to bring in better and smarter marketing techniques. These techniques can be employed in various channels and various pages depending on the results that are obtained from data analytics. Using data analytics, the company can constantly optimize the marketing efforts through testing, measurement and the other ongoing analysis.
By getting to know the targeted customers, their preferred platforms where their marketing strategy will reach their targeted customers, the companies can invest wisely. They can invest more on those platforms where according to data, there will be higher returns in a shorter span of time.

When big data is combined with other algorithms such as machine learning algorithms, the businesses can personalize their offers to customers by placing promotions and offers on particular products based on customer’s interest.
Using online survey tools, the companies can conduct both quantitative and qualitative market research more quickly and efficiently at lower costs as compared to before. Data analytics also makes it easier to act on results of the data.
Using data analytics, it is easier to monitor how well the brand is doing across all the websites and social media sites using reviews, opinions etc. This can be utilized to improve the experience of customers.

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Products at a paper exhibition

Paper and pulp industry is one of the largest industries in the world. Many industries depend on the paper and pulp
industry for their functioning like the newspaper industry, note making industry, publishing houses etc.

Paper is manufactured from wood and other materials which are rich in cellulose. The process of making paper involves cutting up wood and making a pump by adding water and a lot of chemicals and finally spreading it out uniformly and drying it. It is then made into big rolls called web.

This March, there will be a paper expo in Miami, USA. The Tissue World Expo is expected to attract prominent industry players and paper companies. This is an exhibition you do not want to miss if you want to be up to date about the future of the paper industry.

At a Paper expo/exhibition, many paper and pulp industries from all over the world display their products and hold a lot of conferences regarding new opportunities, latest technologies, new range of products etc. It provides an opportunity for business tie-ups. It’s not just the paper and pulp industries that participate in these exhibitions, the customers of these companies attend the exhibition too. The different people who participate in the exhibition are paper mill owners, paper merchants, publishers, paper importers and exporters, technology seekers, financial seekers, consultants, CEO’s and other important persons from related industries, box manufacturers, R&D professionals, Machine manufacturers, paper technologists, agents, paper converter, industries etc.

The products which are displayed on exhibition are specialty paper, art paper, kraft paper, metalized specialty paper, carbonless paper, corrugated paper, newsprint, paper and board, printing machinery and other related equipment, knives, blades, holders, rollers, quality control equipment, prepress equipment and software, binding equipment, print finishing equipment, lamination machines, film, foil, inks, corrugated box making machinery, folding carton processing equipment, testing equipment, adhesives, post printing processing equipment, pallet strapping and handling systems, paper cups manufacturing equipment, paper bag manufacturing equipment, wrapping and packaging machines, fill and seal machines, labelling etc.

The world’s leading paper manufacturers are China, USA, Japan, Germany, Republic of Korea, Brazil, Finland, Canada, Sweden and Italy. International Paper, Pacific Corp, Weyerhaeuser Corporation, Kimberly-Clark Corp, Proctor & Gamble are the top companies of paper which are situated in the USA. Stora Enso and UPM are the leading paper companies in Finland. Oji Paper and Nippon Unipac Holding are the top companies of paper in Japan and SCA is the largest paper mill in the world and it is situated in Europe.

The products that are manufactured by these companies are different varieties of paper, various hygiene products like diapers, tissues, wipes, towels etc., packaging products, paper bags, food containers, chemicals, products required for construction, lumbers, wood products etc., to name a few.

Welcome to my blog! I love sharing about the insights I gathered from the industry that I stepped into. They make sharpen my analytical skills and help me grow in experience and wisdom. Thus, I would like to share these discoveries with you! Do let me know what you think about it! Thank you!

Things to take note when hiring a band for your event

During events or celebrations, the party wouldn’t be complete if you don’t hear good music.  Yes, there could be music played on speakers, but everything is still different when you have a live singer or a live band singing the songs that you and your guests want. Luckily, we already have a good number of live bands which we can hire to sing for the entire event, they can range from bands for corporate events, jazz bands or niche bands like wedding live bands.  In addition to that, we should also consider a lot of things when planning to have one. Each band has different genres and styles that’s why we cannot just hire whoever is there because we need to assess first if they are fit for the event that you are holding.

To help us with this, an article found on blogs.oncraze.com  will share to us five tips to help you when you hire a live band for your next event.

5 Tips to Help You Hire a Live Band for Your Next Event

Whether you’re planning your wedding reception, a company event, or a huge birthday bash, one thing is for sure; if you have a live band playing, it will be a heck of a party! But where do you start? Here are our 5 tips when it comes to hiring a band.

Set your budget first
             It’s important to know what you can spend before you start contacting musicians. If you go into negotiations before you have a set amount in mind, it will be really easy to spend more than you can afford on entertainment, which will mean cutting things elsewhere.

Know your crowd
            While music itself is universal, genres aren’t always. If you’re throwing a party for millennials, then go ahead and hire that trendy indie rock band or the hip-hop group you love. However, if you’re planning a corporate launch party and your boss requested live music, we’re guessing they weren’t thinking indie rock or hip-hop. Read more here.

Those were helpful tips to make us sure that our hiring would really run smooth and that the event itself would be great. We really have to consider our guests because they are the ones who will be there to hear the music. Choose the right live band that is fit for the kind of event, the audience, and the budget of course especially if we are planning to hire a professional live band.

To tell us more about this, CK entertainment will give us eight tips for hiring a professional live band for music entertainment and why it costs money.

8 Tips for Hiring a Professional Live Band for Your Music Entertainment and why it costs more money

A Live band can add tremendous enjoyment and fun to any party, if chosen wisely. In addition to the live music, the crowd interaction and personal touch can be especially enjoyable.

  1. Professionalism pays great dividends – You will greatly benefit from hiring a band that is professional, easy to work with, and willing to play music that you and your guests will enjoy. The entire event will go more smoothly if the band provides great quality entertainment. On the website of a professional band, you should be able to find out much information about them.

Quality of Sound of Music – It is wise to listen to recordings of live bands being considered. Most bands have plenty of recordings, available for your listening pleasure, on their website. Read more here.

            Well, it would really cost money to hire a professional artist. However, the quality of the music given to your audience would be great. So we should not hesitate if we really want our audience to enjoy. On a different note, we also have different kinds of bands, singers, or performers and one of these ire the tribute acts.

For a deeper explanation of what tribute acts are, Entertainers Worldwide will tell us about them through the article below.

HIRING A TRIBUTE ACT – TIPS, ADVICE & HOW TO BOOK

If you are in the middle of planning an event and would like to put on live music as entertainment for your guests, you may not have thought about the possibilities of hiring a tribute act. A tribute act will put on a spectacular live performance and keep your guests entertained.

WHAT IS A TRIBUTE ACT?

Tribute acts put a lot of effort into not only sounding like the real artist but they also aim to look as close to and dress like their idols too. They attempt to imitate the real artists as accurately as they can from hair, clothing and of course their performance. If you have always loved the idea of hiring Michael Bublé for your celebration but you have never had the budget to do so; hire a Michael Bublé tribute singer for the next best thing at a much more affordable price! Read more here.

That was exciting! Wouldn’t it be nice to see a group performing on stage that really look and sound like your favorite artists? I am sure that letting a tribute act perform during your event would really make your guests enjoy. In organizing an event, music as entertainment should never be out of your list. It is undeniable that everyone enjoys music and it would also keep the atmosphere and the vibe of your event happy and lively. So the next time you hold a party or any kind of event, you now know what to do by following the tips mentioned above. Have fun and enjoy music!

Welcome to my blog! I love sharing about the insights I gathered from the industry that I stepped into. They make sharpen my analytical skills and help me grow in experience and wisdom. Thus, I would like to share these discoveries with you! Do let me know what you think about it! Thank you!

How does live music help you to destress?

Any troubled mind can be cured with the help of music. As per medical practitioners music is the medicine for the soul. If you meet with an accident or a terminal illness, music can give you the strength to heal faster. There has been researches that show lullabies have a tranquilizing effect on children. Music is all about sound and vibration. The vibrations create sound and the sound when modulated becomes music. Researchers in University of Toronto in 2009 have shown that sound vibration can be a cure for Parkinsons disease.

For a long time, the healing power of music has been cherished by human beings. As a healer music can be used in different ways to heal. One should try and find out in what different ways music can heal the heart and mind. Here is a list of ways music has a healing effect on us:

If you have suffered from a stroke or heart attack or have met with an accident it is difficult to get back to your erstwhile physical glory. There is a sudden halt in the communication centres in the brain and the body does not receive timely signals. It is in such difficult situations that music plays a vital role. It helps the mind to cope with the post trauma stress and helps the mind to recover.

Music is also good for your overall health and life. The soothing vibrations that create music has a tranquilizing effect on the mind and body.

Emotions often are expressed under the garb of music. Scientists have performed research to find out that music can connect to us through different neural systems. Research have been conducted to prove that music causes stimulation in those parts of the brain that is regulates language, memory and motor control.

There have been studies that have shown that string beat of music can stimulate the brainwaves and improve concentration level. On the contrary a slower tempo can calm a disturbed mind.

If you are suffering from stress and anxiety that can often lead to depression, listening to music can rejuvenate your mind and keep your heart healthy.

Live music as a stress buster

For the first time a study was conducted to analyze the effect of live band singapore music for occasions on the human mind. The study has proven that attending public events like live concerts can have a measurable effect on the individuals hormone levels. Cortisol, the stress hormone is seen to have reduced as an effect of live music.

This study was carried out on one hundred and seventeen volunteers from concert performances that showcased the music composed by Eric Whitacre. The volunteers belonged to four categoriessome were avid concert goers who attended more than hundred concerts a years, some were first time attending a concert in six months, some of the participants were ace musicians who have been into music for more than a decade and some of the participants were not into music at all. Over the course of the two concerts, samples of saliva from the participants was collected. It was seen that there was a marked reduction in glucocorticoid, including cortisol and cortisone.

This was the first study of its kind which showed how live music can reduce stress hormone cortisol. Prior to this laboratory studies has shown a reduction on cortisol level, but this was the first time that an experiment was carried out in a live setting.

Hence music of any kind, be it soft music or live band performances in concerts, has a positive impact on the human mind.

Welcome to my blog! I love sharing about the insights I gathered from the industry that I stepped into. They make sharpen my analytical skills and help me grow in experience and wisdom. Thus, I would like to share these discoveries with you! Do let me know what you think about it! Thank you!

Foods that Improve Eye Health

“The eyes are the mirror to the soul.” The meaning of this proverb is that the expression in a person’s eyes reveals the underlying emotions experienced by that person. Additionally, our brains use visual stimuli to process information and make decisions. Owing to the latter reason, it is essential to keep our eyes in good condition and prevent any type of degeneration of the eye.
Effective nutrition is vital to keep the body fit and healthy. Certain foods are rich in nutrients that help in maintaining healthy eyes and reducing age-related degeneration of the eye. It is advisable to consume the recommended intake of these foods. A few of these eye nourishing foods are described in the rest of this article.

Leafy Greens

Dark leafy greens like spinach and kale are rich in the carotenoids lutein and zeaxanthin. The zeaxanthin as well as Lutein benefits are numerous. The macula, the tiny central part of the retina, has a large amount of these two nutrients. The function of the macula includes central vision and fine detail in vision. As a person ages, the degeneration of the macula can occur resulting in a significant loss of central vision. There is a considerable amount of evidence that a diet rich in lutein and zeaxanthin can mitigate the age-related damage in the macula. Blue light, which can cause oxidative damage to the macula, is absorbed by lutein. Additionally, evidence suggests that these two nutrients can reduce the risk of developing cataracts.

Eggs

A good source of lutein, zeaxanthin and Vitamin A, eggs can boost eye health tremendously. A diet rich in eggs can prevent night blindness and dry eyes. Although the concentration of lutein and zeaxanthin in eggs is lower than in leafy greens, age-related macular degeneration can be prevented by regular egg consumption.

Nuts

Packed with omega 3 fatty acids and Vitamin E, a powerful anti-oxidant, nuts like pistachios, almonds and walnuts help prevent eye disease and reduce the loss of vision while aging.

Colourful Vegetables

Carrots, tomatoes, guavas, and strawberries, are very good sources of Vitamin A and Vitamin C. While Vitamin A boosts vision, Vitamin C is an excellent anti-oxidant which reduces the oxidative damage caused to the eye while aging.

Fish

Sardines, mackerel, salmon and tuna are a remarkable source of omega 3 fatty acids. Healthy eyes require a diet with a high concentration in these fatty acids.
Given the varied food sources rich in nutrients that are beneficial to the eyes, people should make the best use of these foods to maintain optimum eye health.

Welcome to my blog! I love sharing about the insights I gathered from the industry that I stepped into. They make sharpen my analytical skills and help me grow in experience and wisdom. Thus, I would like to share these discoveries with you! Do let me know what you think about it! Thank you!